Rebrand & Sticker Design

Recycled Books is a three story bookstore filled with half a million books on the Denton downtown square. It’s a beloved local institution, the kind of place you take out of town visitors and a place I have personally spent hours upon hours in since I was a child.

When I was asked to take on their rebrand, I wanted to honor the unique spirit and history of Recycled while still creating a logo that felt fresh. The result was fun, groovy, hand-lettered typography. We made the logo purple as a nod to the opera house in which Recycled resides. I think it fits in great among the many volumes and shag carpet!