Brand Build, Packaging Design + Website Design

It’s easy to design for brands that make products you already know and enjoy. I love Goldenroot’s ginger beer because it’s strong and delicious and made from real ingredients without any fillers or artificial anything. For their rebrand, we wanted the look to feel magic, fresh and effervescent, communicating the purity and the uniqueness of the product. We also wanted to draw on the tradition of craft brewing, incorporating fonts that harken to that history visually. Gold felt like a natural choice for the color palette with warm blues to create contrast and dynamic tension. The result is a brand that feels both classic and brand new, just like the product itself.