Packaging Concept

In college (and now, and probably forever) I was hopelessly addicted to coffee and decided it would be cool to design a concept for a fictional product for Toddy. Transcendental Toddy is a delicious cold brew, the strongest and smoothest option around for black coffee. With long shelf life, three times the caffeine of normal coffee, and a 12 hour brewing process, Transcendental Toddy surpasses the average cup of joe, taking the act of coffee drinking to its outermost limits. Packaging plays with the idea of coffee as a substance capable of transporting its drinker to an eye opening-ly caffeinated state. Funky sci-fi imagery, drug inuendo, and an all seeing coffee bean eye establish this 32 oz bottle of cold brew as an otherworldly stimulant.

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